News

USAPEEC Mexico launches poultry industry targeted podcast

September 13, 2021

With funding from the Ohio Soybean Council, USAPEEC Mexico this past week launched a poultry industry targeted podcast “Desmenuzando la conversación con USAPEEC” (The title is a play on the word “shredding,” as in shredding chicken, meaning the podcasts get to the bottom of a topic through conversation.). The 30–40-minute program was hosted by USAPEEC Mexico Special Projects Consultant Jaime Gonzalez with various industry professionals discussing topics such as Value-added products, Egg Basics, Non-meat ingredients, Breadings, and Product Trends.

The goal was to provide visibility to USAPEEC within the food processing industry and to identify new processors that show a real interest in developing new further processed poultry products. This digital format was chosen as it has proven to be an effective way to convey key messages to digital consumers.

Read more in the September 13 edition of MondayLine.