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USAPEEC campaign promotes U.S. turkey in Singapore

February 8, 2021

USAPEEC collaborated with The Planners Affairs, an events company on a month-long campaign to promote U.S. turkey in Singapore. The campaign was facilitated via TEN%!’s Facebook Live Marketplace, hosted by Taufik Teo and Lavinia Tang, and Bread Junction. TEN%!’s live marketplace connects F&B business merchants with consumers. The channel offers great deals and discounts to customers, compared to some of the retail outlets islandwide. 

The lingering pandemic, social distancing and travel restrictions are reshaping the way consumers shop. Singaporeans are spending more time at home and relying on online social media to purchase food and necessities. Many are tuning in to YouTube and other social media platforms to learn how to cook and experiment with new recipes at home. The aim of the campaign was to promote more awareness of U.S. turkey via F&B outlets (culinary and baking), merchants, and stallholders.

See more in the February 8 edition of MondayLine.