Wet Market Promotion for U.S. Chicken

To further enhance consumer engagement, red packets, branded insulated cooler bags, and plastic shopping bags featuring U.S. chicken images, patterns, or the logo and slogan highlighting “no added hormones” will be distributed through major importers and prominent wet markets. Building on the success of last year’s cooler bag launch, this year’s initiative will continue, reinforcing consumer engagement and extending product visibility. The campaign aims to broaden awareness and emphasize that U.S. poultry contains no added hormones, while providing practicality and strong products presence. The initiative underscores the premium quality of U.S. chicken and strengthens consumer confidence.