Consumer Promotion - U.S. Chicken Home Run for Hope – Baseball and Charitable Sports Days

As baseball continues to gain popularity in Taiwan, USAPEEC will host the U.S. Chicken Home Run for Hope – Baseball and Charitable Sports Day in Taipei’s Tianmu district, combining U.S. chicken with baseball games, youth development, and charitable outreach. 

The event is expected to attract around 10,000 attendees, including youngsters, baseball fans, and families. Featuring U.S. chicken tasting stations, themed booths, and a BBQ zone, the campaign will be amplified through diverse promotional channels: cheerleading squad member promoting U.S. chicken via Fans Meeting Activity, while professional sports anchor will promote U.S. chicken via live-stream broadcasts during the games, inning cam highlights showcasing U.S. chicken products, and offline banners. 

In addition, USAPEEC will sponsor U.S. chicken drumstick lunchboxes and game attendance for underprivileged youth baseball training team, reinforcing its commitment to community care. This integrated initiative not only enhances Taiwanese consumers’ perceptions and favorability toward U.S. chicken but also demonstrates USAPEEC’s enduring dedication to supporting disadvantaged teenagers in their baseball development, turning public participation into tangible social impact.