Consumer Promotion - U.S. Chicken x iCook: Recipes & Culinary Inspirations

The U.S. Chicken x iCook Culinary Event & Recipes Collection Campaign leverages iCook, Taiwan’s largest cooking and lifestyle platform with a reach of over 3 million enthusiasts, to open a new promotional channel for U.S. chicken. Combining online exposure with offline engagement, the campaign features hands-on culinary event with iCook members, U.S. chicken seminar, recipe recruitment and sharing activity on both the iCook and USAPEEC platforms. By reinforcing the consumer message of “Safety Certified, Quality Assured” and inspiring cooking enthusiasts and home cooks to incorporate U.S. chicken into their creations, the initiative not only elevates consumer engagement, User-generated content (UGC) is expected to be the key driver for strengthening confidence in the product's premium quality and versatility.

Note: The promotion month has not yet been determined depending on campaign arrangements. Confirmed event details will updated timely.