Consumer Promotion - U.S. Chicken x iCook: Recipes & Culinary Inspirations

The U.S. Chicken x iCook Culinary Event & Recipes Collection Campaign leverages iCook, Taiwan’s largest cooking and lifestyle platform with a reach of over 3 million enthusiasts, to open a new promotional channel for U.S. chicken. Combining online exposure with offline engagement, the campaign features hands-on culinary event with iCook members in mid of July, U.S. chicken seminar, recipe recruitment and sharing activity on both the iCook and USAPEEC platforms. By reinforcing the consumer message of “Safety Certified, Quality Assured” and inspiring cooking enthusiasts and home cooks to incorporate U.S. chicken into their creations, the initiative not only elevates consumer engagement. In addition, a U.S. chicken recipes recruitment will be co-host by USAPEEC and iCook in mid Jun, user-generated content (UGC) is expected to be the key driver for strengthening confidence in the product's premium quality and versatility.

Recipes recruitment will be June 16th - July 1st, 2026; 

U.S. Chicken x iCook Culinary Event will be July 18th, 2026; 

Winners announcement will be August 24th, 2026.

(Note: Confirmed event details may subject to change and will be updated timely.)