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U.S. chicken drumstick promotion at 26 national universities with Samsung Welstory

Jun 1 - Aug 15, 2024

USAPEEC Participating
Event Type: Promotion

USAPEEC Korea teamed up with Samsung Welstory to promote grilled U.S. chicken legs at 26 national universities in South Korea. The goal was to show that U.S. poultry can be a tasty and healthy choice for Korean grilled chicken dishes, offering plenty of animal protein. The main target was physical education students who need healthy protein options. This promotion was meaningful because these universities previously used poultry from Brazil or Thailand.

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