U.S. Poultry Cooking Demo and Retail Sampling

American Festival: U.S. Poultry Cooking Demo and Retail Sampling at The Marketplace and Shopwise. The American Festival is a nationwide retail activation held across nine participating outlets of The Marketplace and Shopwise stores. This event showcases U.S. poultry through engaging in-store cooking demonstrations and retail sampling activities, aimed at raising consumer awareness and driving purchase intent. Each outlet will host three consecutive days of live sampling, offering shoppers a chance to taste chef-prepared dishes using high-quality U.S. chicken. The program highlights the superior taste, consistent quality, and safety standards of U.S. poultry, while also educating consumers on how to use these products in everyday meals.