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Philippines a key market becoming more so

September 14, 2020

Already a significant market for U.S. exports, the Philippines is growing in importance as its demand for imported chicken increases.

Chicken consumption has been steadily rising in the Philippines in recent years. In 2019, due to the impact of African Swine Fever (ASF) and its devastating impact on pork production, chicken overtook pork for the first time as per capita consumption of chicken reached 16.8 kilograms compared to 16.7 kilograms for pork.

Even though domestic chicken production has responded to this increase in demand, increasing by more than 40 percent over the past decade from 1 million metric tons in 2009 to 1.45 million metric tons in 2019, it has not been able to fulfill the population’s meat protein demand. That created a need to increase the volume of chicken imports as well.

As a result, the Philippines has turned into a crucial market for U.S. poultry exports. It was the ninth leading export market in 2019 with 99,561 metric tons of product, valued at nearly $117 million, being shipped to the market.

See more in the Sept. 14 edition of MondayLine.